Case Study: Cold Call Monsters’ AI Agents Supercharge Empire Merchant Capital’s Client Acquisition

Client Overview: Empire Merchant Capital

Empire Merchant Capital is a leading financial services provider specializing in lending solutions tailored for businesses in the cannabis industry. With a solid foundation and extensive industry expertise, Empire Merchant Capital had established itself as a trusted partner for businesses seeking financing. However, like many in the loan industry, they faced challenges in scaling client acquisition efficiently while maintaining high-quality lead qualification.

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The Challenge

Prior to working with Cold Call Monsters, Empire Merchant Capital relied heavily on traditional cold calling methods. Their top-performing sales representatives used auto-dialers and made approximately 500 calls per day, speaking with 20 prospects, engaging 10 of them, and converting 3 to application submissions, with an average of 1 approval per day. While these numbers were slightly above the industry average, the process was time-consuming and limited by human capacity.

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Empire Merchant Capital needed a scalable solution to:

• Increase call volume without sacrificing quality.

• Enhance lead qualification to boost approval rates and revenues.

• Reduce overhead costs associated with manual dialing and human errors.

• Leverage data-driven insights for continuous improvement.

 

The Solution: Cold Call Monsters’ AI-Powered Campaign

Cold Call Monsters deployed its state-of-the-art AI agents for an intensive 30-day campaign designed to address Empire Merchant Capital’s challenges head-on. By leveraging our expertise in outbound calling and our ability to reverse-engineer best practices, we created an inbound-outbound hybrid strategy tailored for maximum engagement and qualification.

 

Campaign Highlights:

• The AI agent started at 100 calls per hour, or 750 calls per day, increasing call volume by 100 calls per day over the course of 30 days.

• The campaign focused on improving initial contact engagement, enhancing call transfers, and setting qualified appointments.

• The AI agent was equipped with advanced qualifying capabilities, allowing it to identify high-quality prospects efficiently and escalate them for follow-up.

 

The Results: Rapid and Measurable Improvement

From the outset, the impact of Cold Call Monsters’ AI agent was significant. Over the 30-day period, the results far exceeded initial expectations, demonstrating the power of our platform:

1. Call Volume and Engagement:

   • Starting at 750 calls per day, the AI agent’s call volume was increased incrementally, reaching up to 3,750 calls per day by the end of the campaign.

   • In less than 3 hours, the AI agent matched the daily output of Empire’s best-performing human opener, making 500 calls, speaking with 20 prospects, and generating 3 applications with 1 approval—a task that previously took an entire business day.

2. Improved Prospect Engagement and Qualification:

   • The AI agent’s initial engagement rate quickly surpassed the human average, as it maintained prospects’ attention beyond the opening introduction and handled objections with ease.

   • The AI agent’s advanced qualifying skills significantly improved the quality of prospects, leading to higher conversion rates. The AI agent not only identified qualified leads more effectively but also escalated high-quality prospects for immediate follow-up.

   • The approval rate increased as the quality of the leads improved, directly boosting revenues.

3. Scalability and Efficiency Gains:

   • After extensive fine-tuning, the AI agent’s call volume was increased to 300 calls per hour, enabling simultaneous calls and live transfers at will.

   • Empire Merchant Capital’s overhead costs dropped dramatically as the need for manual dialing and human intervention was minimized. The streamlined process allowed their closers to focus on high-quality leads, increasing overall efficiency.

4. Continuous Improvement and Learning:

   • A key takeaway from the campaign was the AI agent’s ability to learn and adapt quickly. In the final week of the 30-day campaign, 63% of all positive prospect interactions occurred, providing clear evidence that the AI was adopting best practices over time.

   • The data-driven insights gathered during the campaign allowed for real-time script adjustments, improving the AI’s performance and increasing engagement rates.

 

Business Impact: Redefining the Sales Model

The success of the campaign was so compelling that Empire Merchant Capital is now in the process of completely redefining their business model. They are ramping up to employ a new AI agent for every new closer they onboard, effectively doubling down on the efficiency gains realized during the campaign.

Key Metrics:

• Daily Call Volume Increase: From 500 calls per day (human) to 3,750 calls per day (AI agent).

• Lead Qualification Rate: Improved significantly, leading to higher approval rates.

• Revenue Growth: Increased due to higher-quality leads and better conversion rates.

• Overhead Reduction: Dramatic cost savings from reduced manual dialing and fewer human errors.

 

Conclusion

The partnership with Cold Call Monsters has proven to be a game-changer for Empire Merchant Capital. By leveraging our advanced AI agents, they have not only scaled their client acquisition efforts but also enhanced the quality of their prospects, leading to higher revenues and reduced costs. The data speaks for itself, and the rapid improvement over a single 30-day campaign demonstrates the power of our AI-driven approach.

Empire Merchant Capital is now poised for exponential growth, equipped with a scalable, efficient, and proven client acquisition strategy. Cold Call Monsters has delivered beyond expectations, solidifying our role as a key partner in their continued success.